Marketing leadership focused on your next stage.
Start with the priorities that matter most to your business. Cyber GTM combines senior direction, hands-on messaging and content, and coordination with your team and specialist partners.
Positioning & Product Marketing
Clarify what makes your product different and build the materials that help buyers understand it.
- —Competitive differentiation and ideal customer profiles
- —Buyer personas and messaging frameworks
- —Pricing and packaging input
- —Website narrative and first-call decks
- —Sales enablement materials
Awareness & Category Authority
Build credibility and visibility with the audiences that influence your buyers.
- —Founder thought leadership
- —Research-led content
- —Analyst and PR strategy
- —Webinars and podcasts
- —Search and AI discoverability
Demand & Launch Planning
Translate market presence into pipeline through focused campaigns and launches.
- —Product launch strategy
- —Campaign planning and testing
- —Outbound messaging
- —Partner marketing
- —Focused event programs
Fractional Leadership & AI-Enabled GTM
Senior marketing direction and practical AI tools integrated into your operating rhythm.
- —Marketing priorities and budgets
- —Team and agency direction
- —Operating cadence
- —Practical AI tools and workflows
Ways to work together
Scope and involvement are agreed for each engagement. Kapil develops core messaging and content and directs delivery with client teams or specialist partners. Design, web development, paid media management and event production are separately scoped.
Fractional leadership
Ongoing marketing direction and involvement — embedded in your team with a defined operating cadence.
Focused projects
Positioning, launch preparation or a defined GTM initiative with a clear scope and deliverables.
Advisory
Targeted support for founders, leadership teams and investors on specific marketing questions.
Support for investors
Cyber GTM works with VC and PE investors to support portfolio companies on positioning, GTM priorities and marketing leadership gaps. Engagements are scoped to the specific need — from a positioning review to ongoing fractional support.