Cybersecurity & AI marketing leadership
Make your differentiation clear. Build your market presence.
Cyber GTM helps cybersecurity and AI companies sharpen positioning, build credibility, and turn go-to-market priorities into action. Work directly with Kapil Raina, from early market definition through launch and growth.
Kapil's experience includes
Strong technology needs a clear market story.
Buyers do not understand what makes your product different.
Awareness depends too heavily on the founders' network.
Marketing activity is not translating into pipeline.
The team is executing without a clear GTM framework.
What Cyber GTM does
Senior direction, hands-on execution, and a clear framework your team can act on.
Positioning & Messaging
Define what makes you different and build the language that makes it land with buyers, analysts, and investors.
Content & Thought Leadership
Original research, market maps, and technical content that builds credibility and earns attention in the market.
GTM Strategy & Execution
Translate positioning into a go-to-market plan with clear priorities, channels, and metrics that the team can execute.
Fractional CMO
Senior marketing leadership without the full-time cost. Embedded with your team to drive strategy and execution.
Featured insights
Market maps, research and practical guidance for cyber and AI markets.
AI SOC Market Map
A map of the emerging AI-powered security operations center market — vendors, categories and positioning. Page 1 of 2.
View resourceAbout Kapil
An engineer by training and cybersecurity marketer by experience.
Kapil Raina has spent 25 years at the intersection of cybersecurity and go-to-market strategy — from early-stage startups to category-defining companies. He has led marketing through two IPOs and two acquisitions, built teams from scratch, and helped founders translate complex technology into market narratives that resonate.
Work with Kapil →Ready to build your market presence?
Let's talk about where you are and what you need.
Let's discuss your GTM