Research and practical guidance for cyber and AI markets.

Market maps, original research, GTM guides and tools for founders, investors and marketing leaders.

Market MapsResearchGTM GuidesTools & Templates
Market Maps

AI SOC Market Map

What the market says about itself — vendor categories, positioning language, pricing transparency, and the outcomes 141 AI SOC vendors lead with. 2 pages.

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Market Maps

Agentic AI Security Market Map

96 vendors across 10 categories. Who sells an agent kill switch, what each switch actually does, and how far it reaches. 2 pages.

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Research

AEO for Cybersecurity: What Gets a Security Vendor Cited

AI discovery changes how security buyers find vendors. Explore the role of ungated content, buyer-specific questions and third-party credibility — with a practical 90-day plan for small marketing teams.

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Tools & Templates

RSAC 2027 Submission Builder

Researches the speaker, pressure-tests the topic against what's actually getting accepted, and drafts every RSAC portal field — then delivers a cut-and-paste-ready PDF with live character counts and a reviewer-risk scorecard. Built from the same anti-vendor-pitch, anti-AI-slop rules RSAC's own Program Committee screens for. Available for Claude and ChatGPT.